Ybera isn’t just a global brand — it’s a belief that when you look in the mirror and love what you see, anything becomes possible. Whether you’re discovering your best hair yet or building a beauty business of your own, you belong here.
What began in a Brazilian lab with a vision to elevate haircare has grown into a global beauty movement. Co-founder Sauana Alves believed that professional results should be available to all women — whether in a salon or at home. That’s why she pioneered high-performance formulas powered by science and enriched by nature.
From salon chairs to bathroom mirrors, Ybera delivers the same promise: transformative results, uncompromising quality, and hair that radiates confidence. With innovations like KERAFIVE-22, we’ve created a new gold standard in haircare — one that honors both professional expertise and personal empowerment.
“I believe every woman deserves to transform her hair, her confidence, and her future with the power of beauty in her hands.”
— Sauana Alves, Co-Founder of Ybera Paris
At the heart of Ybera is a vibrant community — 35,000+ beauty influencers and affiliates who believe in more than just great hair. They believe in the power of lifting others up. Whether you’re sharing your transformation, empowering others with self-care, or building your own business, this brand grows because of you.
We don’t just sell haircare — we build partnerships. And together, we’ve turned hair routines into rituals, and personal passions into global opportunity. If you’ve ever dreamed of creating a life around beauty and confidence, you’ve just found your tribe.
Today, Ybera is loved in over 50 countries and growing. What started as a local brand is now a global movement — rooted in excellence, fueled by community, and expanding opportunity wherever it goes.
Our vision is bold: To bring transformative haircare and entrepreneurial empowerment to every corner of the world. Wherever there is a woman ready to shine, we’ll be there — with the tools, the support, and the belief that her hair, her confidence, and her voice matter.